Melt Season Shenzhen MixC Pop-up Store
Completion: 2023
City: Shen Zhen
Stage Involved: Concept to Completion
Photo Credits: Melt Season
In the bustling and prestigious mall of Shenzhen, the studio embarked upon a creative challenge: designing a 3-month artistic pop-up that would gracefully endure rain and typhoons while maintaining environmental responsibility. This venture marked the brand’s inaugural themed limited-time store in the country. The founder sought to delicately reference the respected literary work of Milan Kundera’s “The Curtain,” which explores the idea that life hides true perception deep within the soul.
To embody this concept, the design team has chosen the art of drapery as the central theme, incorporating the elegance of drapery while boldly utilizing the everyday camping tarp as the primary material. Working in collaboration with talented local drapery seamstresses, the team has transformed 200 yards ordinary outdoor camping tarp fabric into a mesmerizing sculptural form. This crafty drapery envelope not only encompasses the store, but also serves as an exquisite expression of art that thoughtfully created by the team and the fabric tailors.
The carefully crafted drapery not only withstands rain and typhoons but also serves as an environmentally responsible choice. The use of local craftsmanship and materials further enriches the cultural context of the space, creating a connection between the brand and the local community. The installation process, a labor of creativity and dedication, spanned two nights and three days, resulting in an inspiring co-creation between craftsmanship and innovative design.
The design direction encompasses two main aspects: the artistry of the drapery and its harmonious interaction with natural elements and the surrounding environment. Slidable along the top rods, with minimal anchorage points on the bottom, the drapery is intentionally designed to allow for fluid movement, showcasing the potential for transformative changes in its forms and shapes. The drapery surpasses a mere façade, becoming an artistic expression that is animated by the forces of nature. The fabric’s gentle folds sway and undulate with the wind, gracefully responding to the pull of gravity and the gentle touch of the visitors. This dynamic movement curates an ever-changing display of nature’s forms, captivating the eye amidst the urban landscape, reminiscent of the scenes witnessed in natural environments
Overall, the design of the pop-up store intends to invite visitors to witness and participate in the ever-changing moments captured by the art of drapery. It serves as a testament to the brand’s creativity and commitment to creating unique and thought-provoking spaces..
