We would like to stimulate one’s imagination in the design through having an eccentric twist to reinterpret and challenge the perception of metal display shelving units, which are one of the most basic components for the retail store and have developed some clear and stable stereotypes.
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The design reinforces the strong tunnel perspective by having long islands in linear arrangement in the center along the perspective and two separate Back of Houses on two sides to elongate the Front of House floor plate.
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The metal legs of the unit are carefully calibrated to create the whimsical image yet provide the required stability.
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The whole metal unit is composed of standard oval stainless steel tubes without any complicated fabrication and customization processes. The metal tube can also allow the cable of lighting fixture to be concealed.
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The connection of the metal unit to the floor is made of custom steel plate to mimic the feet and provide extra stability for the shelf.
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This engaging environment offers a deeper level of enjoyment to the audience and creates deeper connection to the design.
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